Your questions, answered in plain English.
One place for marketing and e-commerce teams to see what moved, and ask why. Every answer shows the query and numbers behind it.
Sign in with Google
Uses your existing Google Analytics access
Revenue£1.24m▲ 3.9%
Conversion rate3.45%▼ 0.11 pt
Sessions412k▲ 6.1%
A dashboard that's ready on loginTraffic, conversion, revenue and products from GA4, refreshed daily.
Ask anything, get a chartQuestions in plain English, answers with charts you can pin to your dashboard.
Answers you can checkA short summary first, with the query and definitions one click away.
How an answer gets made
The agent doesn't guess from raw events. It works on data that has already been modelled and checked, with your definitions written down.
- Your GA4 data, read-onlyYou sign in with Google. The agent sees the properties you can already see, and nothing else.
- A modelled layer in BigQueryRaw events become sessions, channels, products and funnel steps, built to match the numbers in the GA4 interface and refreshed every day.
- Your glossary and tested queriesWhat "conversion rate" means for you is written down once. A bank of tested questions keeps answers consistent from one day to the next.
- A summary, a chart and the queryYou read the answer first. The SQL, tables and definitions sit underneath for anyone who wants to check.
Start with a dashboard. Go as far as you need.
Each stage builds on the one before, and the dashboard stays useful at every one. Pick a stage to see what it looks like.
Use it where you already work
The same data and definitions sit behind every way in. Most teams combine two or more; we start where the need is sharpest.
- A custom interfaceDashboards, drill-downs and a chat panel, as in this demo.For leads and analysts who review performance every week
- In Slack or TeamsAsk in a thread and get the answer, with its evidence, where the conversation already is.For teams who live in messaging
- On your data warehousePlain-English questions over your own tables, with the SQL visible and your existing permissions.For analysts close to the data
- In your AI assistantYour data as a connector, next to the documents your assistant already reads.For people who draft and plan there
Add-ons, when GA4 alone isn't the whole story
Each one adds data that both the dashboard and the agent can use.
- Market contextExplain demand shifts with search trends, weather, the promo calendar and market benchmarks.Unlocks: "Did the bank holiday move demand last week?"
- Media spend & ROASCost, ROAS and CPA by campaign, next to GA4 revenue.Unlocks: "Which campaigns are below target ROAS?"
- MMM & budget planningWhat each channel really adds, and where to move budget.Unlocks: "Where should the next £10k go?"